Bauma 2019, XCMG mobile cranes sucessfully enter the European high-end market
All along, the European and American markets have been valued by global construction machinery companies, and Chinese brands have regarded them as “blue oceans” that must be attacked. However, due to the high barriers to entry and strict certification standards, Chinese brands are struggling to enter the high-end market in Europe and America. Once absent. In recent years, XCMG has continued to develop targeted, highly adaptable regional models by adhering to value marketing and becoming a breakthrough in the industry.
In 2016, the XCMG G-generation product for the domestic market was launched, and the XCT 25-ton crane became a phenomena-level explosion with its strong performance and user reputation. In the same year, XCMG began to develop XCT25L5_E for EU countries and regions. At this exhibition, XCT25L5_E was unveiled in the first place. The whole machine was designed for Poland, the former Yugoslavia and other places to meet the European non-road IV emission requirements. Currently, it has passed the WVTA certification (single-type approval certificate) in Poland. Meet the requirements of local laws and regulations; configure the special chassis of Sanqiao homemade car crane, with excellent controllability, efficient operation and strong power; at the same time adopting five U-shaped main arms, the industry's first gold transmission chain, strong off-road capability, low fuel consumption, 45% Strong climbing ability to adapt to a wide range of road conditions.
The annual demand for 60-ton all-terrain cranes in the European market is 230-260 units, accounting for about 20% of the total European market. It is the largest sales volume of all-terrain cranes. At the exhibition, a XCA60_E three-axis universal all-terrain crane that has already made a name for itself overseas is highly popular. The whole machine adopts the world's most stringent European standard design, based on the G technology platform, using 10 new key technologies, the world's first "Internet +" intelligent crane, integrating mobile internet and mobile terminal remote control functions; The standard regulations meet the StageIV emission requirements, and the products are CE and WVTA certified to meet the European 12t road permit requirements.
The third product of the exhibition, XCA130_E all-terrain crane, attracted the participants to take a group photo. The five bridges and six-section arms, the full-extension arm length 62m led the industry 2m, the lifting performance exceeded the competition product 5-15%; the whole machine passed Excellent performance, intelligent control, safe and reliable, and flexible and diverse high-efficiency transition mode; easy to use wireless remote control technology, integrated outrigger telescopic, luffing, lifting, counterweight attachment, jib extension and other functions, It can realize one-person, one-machine, and reduce vehicle operating costs.
While taking advanced technology as the guarantee, XCMG has carried out in-depth market research, collected a large number of first-hand user habits and product improvement suggestions, combined with nearly 10 years of international market experience, and differentiated products from products. In 2018, Xu Gongqi reorganized and built a technical backbone of more than 50 people, traveled to more than 50 countries around the world, visited dozens of large customers, and understood local construction characteristics and product application needs. Behind this is the technical team's 2,300+ actual working day time.
At present, the XCMG technology platform has entered the period of exertion, and the continuous output is applicable to international models in different countries and regions.
The XCA60_E all-terrain crane has been exported to 29 sets in Europe; the 100-ton all-terrain XCA100_E is recognized in the German market and new orders will be issued; the XCA300U has also successfully entered the North American market. Since last year, the products represented by the G generation have gradually stepped out of the country and seized the European and American markets. At the same time, the countries along the Belt and Road have laid a solid foundation. The first batch of 25 overseas editions developed by XCMG against Southeast Asia, the Middle East and Africa at the beginning of this year. The grand launch of the model indicates that XCMG’s internationalization strategy is gradually gaining a foothold.
Product quality is a prerequisite for Chinese construction machinery companies to open overseas markets, and timely and comprehensive services will enable us to win more users' favor in the process of competition with multinational companies.
As the leader of the Chinese crane industry, XCMG cranes have upgraded at a fast speed and upgraded the number of product lines, far exceeding the Chinese and foreign counterparts. Frequent innovation means huge service challenges – after all, every product will have new technology and improvement into it; every change needs to be integrated with the user, and during the running-in period, the service is not only solving the problem. More often, the service actually acts as a “training user”.
The QAY650 of Morocco is famous for its overseas presence. The first-time first-stay team has a four-month full-service resident service: strict special quality control before the start of the service, special theory, practical training and test verification at the service site, and more continuous service tracking. The QAY650 service team has formed a complete set of first-class cranes for the over-tonnage all-terrain cranes in overseas markets, which has accumulated rich experience for the export of over-tonnage all-terrain cranes to overseas markets.
